6. Cycling Scandia surveySurvey of 62 cyclist visiting Scandia on July 1, 2, 3, 4, 2017
Conducted by Cycling Scandia. Corner of Co Rd 52 and Co Rd. 3 –Scandia
Market
Survey analysis: Carol Schwinghammer
Cycling Scandia: Janie O’Connor/Marlys Johnson
Contact: Janie 651 481 3152 Janie.oconnor@me.com
75% came from the south on Olinda (up Elim hill)
15% came from the north on Olinda
5% came from the west on Oakhill
5% came fro the east on Oakhill
Cycling Scandia
July 1-4, 2017 Survey Results
1. Was Scandia
your primary
destination?
42%
55%
3…
Yes
No
Other
To find out if they are just passing through or are we the
destination -so we can better understand their needs. i.e.
Overnight stay? Restaurant? Tour? Maps?
Statement below answers the question –why did we ask the question?
1a. Of those who
responded No
(55%), what is
destination?
29%
15%
9%6%
47%
Destination
Loop
Marine
White Bear Lake
Square Lake
Other
So that we know if/how to partner with other destinations to benefit
all.
1b. Does your
plan include a ride
to Marine on St
Croix or Osceola?
50%
35%
15%
Yes
No
Other
So we know who might be interested in being partners in the river
valley.
2. Did you
choose Scandia
because of…
Yes /
Maybe No Not
Answered
A. Wide
shoulders 82%5%13%
B. Scenic
roads 89%0 11%
C. Visiting
someone 8%53%39%
D. Other 31%0 69%
Use high % responses in future promos
3. Did you plan
your stop in
Scandia for…
0%
10%
20%
30%
40%
50%
60%
70%
food water physical
rest
"potty
break"
Yes No
Use answers to provide what
cyclists want so they come back
and also tell friends.
4. If you require
adjustments to your
bike, what
tools/equipment would
be helpful?
Write-in Responses Total
Air or pump 26
None needed 7
Fix-it stand 3
Miscellaneous 4
Unanswered / other 22
What eq. does the cyclist need that we could provide?
5. I prefer a map
of Scandia…
Map Format Ranking Total
Responses
Signage on roads, along bike
route
1 18
Available on my cell phone 2 17
Not important 2 17
Hard (paper) copy at a
gathering place
3 7
We heard a lot of different ideas in other cities. Maps are important
but what format is preference?
6. Importance of
things needed at
rest stop…
Ranking*Positive
Responses
Ranked #1
Responses**
Water 1 22 11
Toilet 2 21 17
Snack 3 15 2
Shade 4 12 2
Bike repair
station
5 6 1
*Based on total number of Positive Responses
** Based on responses of those who ranked the choices -note that
many respondents did not actually rank all choices
Good to know what are most important issues are at destination.
7. How much
money are you
planning to spend
in Scandia today?
27%
42%
15%
3%13%Spend in Dollars
0
1 to 10
11 to 20
20+
Other
To have benchmark data to share with businesses.
8. What could we
do to make this a
more pleasant
stop for you?
Response Total
Nothing; leave it like it is 20
Water station 3
Tables / seating 3
Bike friendly people 3
Bathroom 2
Bike Rack 2
Other*5
Unanswered 24
*Other responses include: fix pot holes; music; sandwiches; power aid /
Gatorade; coffee shop.
That means that 18 cyclists needed something else to make it a
pleasant trip.
9 a. Would you
attend an
event?
44%
45%
11%
Event Attendance
Yes/maybe No UA
We had in mind something like a tour of interesting sights or farm tours,
Gammelgarden etc.
9 b. Would you
attend an
event?
Event Yes /Maybe No Un-
answered
Geological Bike Tour 11 26 25
Local Farm Tour 10 25 27
Gammelgarden 5 26 31
Second part of question 9 listed some event ideas.
10. If a B&B were
available would
you consider an
overnight in
Scandia?
34%
61%
5%
B&B Interest
Yes/Maybe No Unanswered
Other cycling destinations have B&B (Crosby and especially
Lanesboro) so thought we would ask the question
11a. Would you
purchase pie?58%
37%
5%
Pie Interest
Yes / Maybe No Unanswered
In Crosby and Lanesboro, pie was a big deal for bikers.
11b. Would you
purchase craft
beer?61%
37%
2%
Craft Beer Interest
Yes / Maybe No Unanswered
We asked because our visits to both Crosby and Lanesboro indicated a
preference for craft beer.
Marlys’s wonderful zip code
map of origin of cyclists ride
to Scandia on July 1 –4, 2017.
Scandia is noted at number 5.
(5 cyclists from that zip code)
Ages of Cyclists AVERAGE AGE = 54.8
Birth year Age Number of respondents
1940 77 1
1945 72 3
1948 69 1
1950 67 3
1951 66 1
1952 65 2
1953 64 1
1954 63 2
1956 61 2
1957 60 2
1958 59 2
1959 58 2
1960 57 4
1961 56 3
1962 55 4
1963 54 3
1964 53 1
1965 52 2
1966 51 1
1967 50 1
1968 49 3
1969 48 1
1970 47 1
1971 46 1
1972 45 2
1973 44 1
1974 43 1
1977 40 1
1978 39 1
1981 36 1
1984 33 1
1985 32 1
2001 16 1
Cycling Scandia
Mission:
To Create and Cultivate Cycling and Community Connections
Purpose of this corporation is to:
1. Provide outdoor recreation amenities which enhance the health and welfare of residents
and visitors
2. Encourage cycling as a healthy non-polluting mode of travel
3. Support expansion of trails that provide for safe cycling experiences
4. Educate cyclists and vehicle operators with special attention to safely using shared
roadways
5. Build partnerships between cyclists, residents, and neighboring communities
Vision:
Scandia: A destination where cyclists, residents and neighboring communities have a safe and
enjoyable place to cycle, and can accommodate local cyclists as well as the influx of visitors due
to the connectivity of an extended trail system.
Nov 10 17