4. Tourism Committee Mission Vision REVISED DRAFT
SCANDIA TOURISM COMMITTEE
Mission and Vision Statement - Revised July 2023
Tourism Mission
To promote Scandia as a travel destination in ways that enrich community life and
bring economic vitality to the City by capitalizing on Scandia’s historic, cultural,
art, and environmental assets.
Tourism Committee Mission
The Scandia Tourism Committee exists to support the (above) tourism mission.
The committee will work to drive visitors from throughout Minnesota, Western
Wisconsin and beyond to visit Scandia and patronize area businesses, events and
community offerings.
This will be accomplished by:
- Supporting existing community efforts and events (e.g. Taco Daze and
Gammelgarden events).
- Hosting and developing new events to attract visitors and press (e.g. Best of
Scandia at Vinterlights and the Garage Sale).
- Developing marketing campaigns and messaging to promote Scandia as a tourist
destination.
- Establishing success metrics and evaluating event performance over time to
measure success and inform changes.
Core Values
These values guide our work:
Diversity of all types. We believe that as a tourism destination, Scandia offers a
diverse array of destinations, activities, features, and events. We believe that as a
tourism destination, Scandia offers a diverse array of destinations, activities,
features, and events to welcome people of all race, cultures, and origins.
Sense of Place: We embrace the charming, unique character of our community,
recognizing its roots as Minnesota's first Swedish settlement and a historic center
of mercantile business and agriculture on the St. Croix River.
Creativity in product and problem solving. We believe we can develop creative
ways to market Scandia as an attractive tourism destination.
Teamwork. We embrace members of the committee working together with other
groups and individuals, including the broader Minnesota tourism industry, who
share similar goals, to promote Scandia as a great place to visit.
Our Vision
Scandia will be a community that has worked together to build on its community
historic, cultural, arts and natural landscapes by preserving, restoring and
celebrating them. It will have a vibrant village center with preserved buildings that
complement the existing Gammelgarden Museum and an expanded community
center complex that includes the Water Tower Barn: Scandia Arts and Heritage
Center, an amphitheater and connecting trails. Tourism will be appropriately scaled
to support the small-town, rural character of the community.