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4. Tourism Committee Mission Vision REVISED DRAFT SCANDIA TOURISM COMMITTEE Mission and Vision Statement - Revised July 2023 Tourism Mission To promote Scandia as a travel destination in ways that enrich community life and bring economic vitality to the City by capitalizing on Scandia’s historic, cultural, art, and environmental assets. Tourism Committee Mission The Scandia Tourism Committee exists to support the (above) tourism mission. The committee will work to drive visitors from throughout Minnesota, Western Wisconsin and beyond to visit Scandia and patronize area businesses, events and community offerings. This will be accomplished by: - Supporting existing community efforts and events (e.g. Taco Daze and Gammelgarden events). - Hosting and developing new events to attract visitors and press (e.g. Best of Scandia at Vinterlights and the Garage Sale). - Developing marketing campaigns and messaging to promote Scandia as a tourist destination. - Establishing success metrics and evaluating event performance over time to measure success and inform changes. Core Values These values guide our work: Diversity of all types. We believe that as a tourism destination, Scandia offers a diverse array of destinations, activities, features, and events. We believe that as a tourism destination, Scandia offers a diverse array of destinations, activities, features, and events to welcome people of all race, cultures, and origins. Sense of Place: We embrace the charming, unique character of our community, recognizing its roots as Minnesota's first Swedish settlement and a historic center of mercantile business and agriculture on the St. Croix River. Creativity in product and problem solving. We believe we can develop creative ways to market Scandia as an attractive tourism destination. Teamwork. We embrace members of the committee working together with other groups and individuals, including the broader Minnesota tourism industry, who share similar goals, to promote Scandia as a great place to visit. Our Vision Scandia will be a community that has worked together to build on its community historic, cultural, arts and natural landscapes by preserving, restoring and celebrating them. It will have a vibrant village center with preserved buildings that complement the existing Gammelgarden Museum and an expanded community center complex that includes the Water Tower Barn: Scandia Arts and Heritage Center, an amphitheater and connecting trails. Tourism will be appropriately scaled to support the small-town, rural character of the community.