2.a - Susan RodsjoApplication for Appointment
To Commission or Committee
Committee/Area of Interest : Park and Rec
Name: Susan Rodsio Home Phone: 651-233-0267
Home Address: 21450 Pomroy Avenue North Zip: 55073
E -Mail Address: susan.rodsjo@frontiernet.net
How long have you been a resident of Scandia? 11.5 years
Property owned in Scandia (other than residence): 21090 Olinda Trail North
Employment
Present Employer: Populus Group Worked There Since (mo/yr): 2014
Work Phone: 651-233-0267 Position Title: Marketing Communications Consultant
Commission/Committee Experience
Commission/ Committee City of Scandia Planning Cmsn Dates Served 2/2008 - 2/2011
Educational Background
Highest Level Achieved (degree/major): BA in Journalism, University of Minnesota
Other Experience
List any governmental, service organizations, or professional activities which you have been or
currently are involved in:
In what volunteer activities have you participated? What was your role?
Currently a 'Big Family" with Big Brothers Big Sisters of the Twin Cities. Our family has been a
mentor for a boy in Hugo for 3 years, starting when he was 11 years old.
Parent manager for the Forest Lake Alpine Ski Team.
Manager of the Forest Lake Ski Swap fundraiser for ski team 2015 and 2016.
Former board member of the Marine Community Library and Hilltop Water Company.
In accordance with M.S. 13.04 Subd. 2 we must inform you of your rights as a subject of government data. The information
you give us about yourself is needed to identify you and assist in determining your suitability for the positions(s) for which
you are applying. The information that we collect about you is classified as either Public or Private. Public means that it is
available to anyone who asks to see it. Private means that the information is available only to the person the information is
about and to the staff who must use it in the normal course of conducting City business and as otherwise provided for by
law.
As the person executing this application, I acknowledge that an investigation may be conducted for use in determining my
qualifications. I hereby expressly authorize release of any and all information which any organization, company or person
may have, including information of a confidential or privileged nature. I hereby release the City and any organization,
company or person furnishing information to the City, as expressly authorized above, from any liability for damage which
may result from furnishing the information requested.
Signature:
Date: 1/26/17
You may attach a resume if you desire. The selection process will vary according to the number of
applicants and vacancies and may include interviews. Your application will be kept on file for one
year. Thank you for your interest in serving on a Commission or Committee.
Return completed application to: City of Scandia
14727 209th Street North
Scandia, MN 55073
Phone: 651.433.2274 Fax: 651.433.5112
E-mail: n.soltis@ci.scandia.mn.us
SUSAN RUDI RODSJO
CORE COMPETENCIES
• Marketing Communications Planning
• Writing/Editing
• Cross-cultural Communications
• Positioning/Key Message Development
• Product Naming
• Team Leadership/Alignment
• Content Creation (print, online, video)
• Email Marketing
• Vendor Negotiation/Management
• Convention Planning and Execution
• Public Speaking
• Cross -functional Collaboration
• PR and Ad Campaign Development
• Budget Planning
• Employee Management and Training
• VIP Sales and Customer Service
EXPERIENCE
Entelo Marketing Communications, St. Paul, Minnesota
President
Own and manage a boutique communications agency focused on health and technology industries. Lead brand
development projects for client companies and develop marketing collateral, advertising, convention graphics,
websites, web content, and promotional and training videos. Manage project budgets. Corporate clients: TrickAir
Skis, Advanced Circulatory Systems Inc., Dental Services Group, Global Air Charters, Central Business Jets,
Elmico AS, Medtronic Structural Heart, Medtronic Neuromodulation, Medtronic Cardiac Rhythm Heart Failure.
June 2008 -Present
Medtronic, Minneapolis (contractor via Populus Group)
Marketing Communications Consultant
Lead marketing communications efforts for the Global Medical Education Department, Cardiac Rhythm Heart
Failure Division. Develop marketing collateral to promote Medical Education and the customer website "Medtronic
Academy," including promotional videos, flyers, event postcards, and brochures. Coordinate with the Creative
Department to rebrand the entire website and all materials to follow new Medtronic brand launched in August 2015.
Write web content and build web pages using Drupal content management system. Write, create, and send
monthly customer emails using Exact Target email platform.
February 2014 -Present
Global Air Charters, Inc., Teterboro, New Jersey, and St. Paul, Minnesota
Chief Executive Officer; Director of Sales and Marketing
Provide strategic leadership for a company that manages and charters four Gulfstream and Learjet aircraft for a
businessman based in Kuala Lumpur, Malaysia. Aircraft bases: New York and Kuala Lumpur. Coordinate with the
aircraft owner's employees in Kuala Lumpur to provide management and charter services for his aircraft. Ensure
charter company meets or exceeds FAA and customs regulations. Provide VIP customer service for the aircraft
owner, worldwide charter brokers, and executive passengers. Plan budgets. Oversee a staff of seven employees
and contractors. Manage charter sales and marketing; develop and staff tradeshow booths; develop and launch
company brand, positioning, logo, website, and sales collateral; manage advertising, PR, and email campaigns;
train employees on the brand promise; establish sales targets; direct sales staff; develop relationships with brokers;
quote and sell worldwide charter trips; and manage the customer database (Sugar CRM). Execute contracts.
Manage relationship with law firm, accounting firm, and vendors providing graphic design, IT, aircraft maintenance,
aircraft interior design, and in-flight catering.
July 2012 -July 2014
Medtronic, Inc., Minneapolis
Marketing Communications Manager
Manage the planning and creation of advertising, sales collateral, web content, promotional videos, training
materials, and PR announcements for CareLink Network, Paceart, CardioSight, and Medtronic Programmer. Write
and execute marketing communications plans. Lead branding, positioning, product/feature naming, key messaging,
and collateral projects for product launches; collaborate with international marketing colleagues to establish brand
alignment; collaborate with cross -functional and cross -product teams in the development of product messaging;
manage projects with ad agencies, film producers, internal designers, and contractors; manage the development of
tradeshow communications and displays; hire, manage and train communications specialists; write and edit
promotional materials and presentations; collaborate with Legal and Regulatory to ensure product messaging
meets FDA and legal guidelines. Plan communications budgets.
June 2004 -June 2008
21450 Poniroy Avcnuc North; Scandia, Minncsota 55073
651-233-0267 (cell) • susarn,rodsjo@fronticrnct.nct
Health & Technology Free-lance Writer
Write feature stories, columns, cover stories, and book content focused primarily on healthcare informatics (e.g.,
electronic health record systems and prescription systems). Magazines: HealthLeaders, Healthcare Informatics,
HealthcareBusiness, Minnesota Medicine, and Cabin Life. Book: "Mayo Clinic Family Health Book."
October 1998 -June 2004
Minnesota Medical Association, Minneapolis
Associate Editor/Graphic Designer, Minnesota Medicine
Interim Managing Editor during maternity leaves
Involved in all aspects of publishing four-color magazine for physicians. Edit clinical and feature articles for
content, style and readability; do layout and design for feature stories; write news, profiles, and other copy as
needed; coordinate the production process; hire free-lance artists and photographers; act as liaison with printer and
other vendors; supervise the publications assistant.
November 1990 -October 1998
Jostens, Inc., Minneapolis
Corporate Communications/Public Relations Intern & Assistant Editor, Jostens Today magazine
Write and edit feature articles for company publications, plan publication content, assist with publication production,
write news releases, assist with event planning, and photograph events.
November 1989 -August 1990
International Student magazine, University of Minnesota, Minneapolis
Executive Editor
Manage all aspects of publishing biannual student magazine. Plan content, edit copy, hire and supervise
employees, recruit volunteers, coordinate production process, and manage the budget.
August 1988 -June 1990
EDUCATION
• University of Minnesota, Twin Cities
- B.A. in journalism, December 1990
- Business courses in marketing, management, and economics
• Minneapolis College of Art and Design
- Courses in graphic design and product packaging
• University of Oslo, Norway
- Studied the Norwegian language for one semester
VOLUNTEER EXPERIENCE
• Big Brothers Big Sisters of the Greater Twin Cities: Big Family for a young boy since November 2012
• Hilltop Water Company of Scandia, Board Member, January 2013 — January 2016
• Marine on St. Croix Community Library, Board Member, 2013 and 2014
• City of Scandia, Planning Commission Member, February 2008 — February 2011. Chair of the Architectural
Design Guidelines Committee. Researched and wrote the Scandia Architectural Design Guidelines.
HONORS
Medical Marketing Association, Gold and Silver awards
• Gold Award for CareLink Network ad campaign, "It's the Office Visit without the Office Visit," 2007
• Gold Award for CareLink Network promotional video, "Conexus Wireless Telemetry," 2006
• Silver Award, CareLink Network and Paceart System promotional video, "Connectivity," 2005
American Society of Healthcare Publication Editors, Gold and Silver Awards
• Silver Award for cover story, "Uncommon Success," HealthLeaders magazine, July 2002
• Gold Award for best regular appearing department, "HealthLeaders Technology Focus," 2001 (contributor)
Minnesota Magazine and Publications Association, Best Feature Design
• First Place Award, Association Category, Minnesota Medicine feature layout, 1997
21450 Pomroy Avenue North; Scandia, Minnesota 55073
651-233-0267 (cell) ■ susan.rodsjo@frontiernet.net