6.b) Hockey Rink SignageGuidelines for Hockey Arena Advertising Signage
Size and location
• Signs should be no bigger than 3'x8' (for uniformity).
• There is room for 45 advertisers, with room for 20 on the west side, 17 on the east, 5 on the south and 3 on the
north. Advertising is not placed on the doors. The advertising will start on the west side of the rink in the center
going outward and continue onto the east side if the west fills up. The north and the south would be used last.
• Signs stay in-place year-round if the advertiser pays the fees.
• If the advertiser would like to change the sign for any reason, such as fading or change in graphic. it can be done
at their expense.
Vendors
• There are 2 preferred vendors:
o Gators signs use Styrene Sheets that are screwed to the boards with short wood screws between a sheet
of plexiglass above the kick plate.
o R&R Specialties mounts the ad sticker on the plexiglass. Installers fasten it to the boards between the
kick plate and the board cap. There are different means of fastening used by different rink owners.
Advertisers
• Preferred advertisers are merchants, but any regular business may advertise.
• Ads will be approved by the office of the city administrator.
• The advertiser would contact the city hall, where they would be directed to the website with all the information
that they would need and the application and diagram of available spots at the rink. Once they have filled out
the application and submitted the ad concept and their check the park and rec board would approve the ad.
• A diagram of the hockey rink to show availability and location of business signs would be maintained at the city
office.
Cost
• Advertisers will be charged $500 for 3 years and any costs to create the sign and any costs to create the sign.
• The advertiser would contact the city hall, where they would be directed to the website with all the information
that they would need and the application and diagram of available spots at the rink. Once they have filled out
the application and submitted the ad concept and their check the park and rec board would approve the ad.
• The city office will contact the advertisers after 3 years to renew for another year at the original cost of $500 a
year or the signs would be removed.
Marketing
• Information is available on the city website and newsletter.
• Additional advertising includes The Country Messenger or Forest Lake Times.
• This will require city council approval likely via the consent agenda, and announced during the PRC report at the
city council meeting when approved.
Future considerations:
• Advertising on the Zamboni.
• A PRC rep can do initial reach -out to local advertisers and current advertisers at the lighted field.