7.a iv. Wojtowicz Skate Park Signage
Staff Report
Date of Meeting: May 15, 2018
To: City Council
From: Judi Negus, Office Assistant
Re: Guidelines for Wojtowicz Skate Park Advertising Signage
Background:
For the past several months, the Parks and Recreation Commit tee has been researching the
feasibility of offering businesses the opportunity to advertise at the Wojtowicz skate park. This
proposal was shared with the City Council at its January 16, 2018 meeting. Guidelines were
presented detailing the cost of $200 a year/$500 for 3 years, materials, and size of the signage.
All proceeds would go to support the Wojtowicz Skate Park.
At its May 7, 2018 Parks and Recreation Committee meeting, the Committee agreed to present
the guidelines for signage at the Wojtowicz skating park as originally shared.
Issue:
Should businesses be offered the opportunity to advertise on the boards at the Wojtowicz
skate park and, if so, at what cost?
Proposal Details:
The Parks and Recreation Committee has developed guidelines for skate park advertising
signage, which follows this Staff Report.
Fiscal Impact:
Will depend on the number of businesses that choose to advertise.
Options:
1. Approve recommended guidelines and allow signage at the skate park.
2. Do not approve recommended guidelines and do not allow signage at the skate park.
3. Amend and then approve recommended guidelines and allow signage at th e skate park.
Recommendation:
Option 1
Guidelines for Wojtowicz Skate Park Advertising Signage
Size and Location
• Signs should be no bigger than 35” x 8’ (for uniformity).
• There is room for 45 advertisers, with room for 20 on the west side, 17 on the east, 5 on the south and 3 on the
north. Advertising is not placed on the doors. The advertising will start on the west side of the rink in the center
going outward and continue onto the east side if the west fills up. The north and the south would be used last.
• Signs stay in-place year-round if the advertiser pays the fees.
• If the advertiser would like to change the sign for any reason, such as fading or change in graphic, it can be done
at their expense.
Vendors
• There are 2 preferred vendors:
o Gators signs use Styrene sheets that are screwed to the boards with short wood screws between a sheet
of plexiglass above the kick plate.
o R&R Specialties mounts the ad sticker on the plexiglass. Installers fasten it to the boards between the
kick plate and the board cap. There are different means of fastening used by different rink owners.
Advertisers
• Preferred advertisers are merchants, but any regular business may advertise.
• Ads will be approved by the City Administrator.
• The advertiser would contact the City where they would be directed to the website with all the information that
they would need and the application and diagram of available spots at the rink. Once they have filled out the
application, submitted the ad concept, and made payment, the City Administrator would approve the ad.
• A diagram of the hockey rink to show availability and location of business signs would be maintained at the City.
Cost
• Advertisers will be charged $200 per year, or $500 for a 3-year period, and any costs to create the sign.
• City staff will contact the advertisers to renew their advertising space at the rate of $200 per year, or $500 for a
three-year period, or the signs would be removed.
• All funds will go back to support the Wojtowicz skate park.
Marketing
• Information is available on the City website and newsletter.
• Additional advertising includes The Country Messenger or Forest Lake Times.
Future Considerations
• Advertising on the Zamboni.
• Parks and Recreation Committee members can do initial reach-out to local advertisers and current advertisers at
the lighted ball field.
Rev. 1.8.2018