3.c 3) - Proposal from Hue.Life
SCANDIA
CITY ADMINISTRATOR
SEARCH
A proposal for assisting the Community of Scandia in the recruitment
and hiring of a City Administrator.
Submitted by: Dr. Richard Fursman
Huelife
Organization Development and Leadership
5775 Wayzata Blvd #700| St. Louis Park, MN 55416 |
651.338.2533|richardfursman@gmail.com
Proud to be a
Veteran
Owned &
Operated
Business
Scandia City Administrator Search Page 1
Table of Contents Page
Cover Letter 2
Introduction 3
Firm Experience 3
Approach and Services Overview and Firm Philosophy 4
Detailed Plan of Action Steps and Services Provided 5
Organization Review 6
“Mini” Culture Audit 6
Position Profile Development 6
Recruiting Plan 7
Progress Report 8
Interview Process 9
Onboarding and Follow up 10
Tenure of Hires 10
Principles Assigned to Your Search 11
Guarantee 13
Sample Time Table 13
Fees and Expenses 14
Payment Policy and Signature Page 15
References 16
Attachments
Onboarding Article by Richard Fursman
Sample Position Profile
Scandia City Administrator Search Page 2
February 27, 2019
Mayor Christine Maefsky
14727 209th St. N.
Scandia, MN 55073
RE: Proposal for City Administrator Executive Search
Dear Mayor Maefsky and Council Members Ness, Kronmiller, Ray and Cusick:
On behalf of our team at Huelife, I would like to extend our appreciation for the invitation to submit
a proposal to assist you and the citizens of Scandia in the recruitment and selection of your next
City Administrator. Picking the City’s Administrator is one of the most important functions you will
undertake together. We trust our process, experience, and commitment to you will result in the
highest quality and best possible search.
Richard Fursman will be assuming responsibility for the search. Richard has been helping
communities for over 10 years in executive search efforts for administrative positions throughout
the Midwest. Company project manager/executive assistant, Megan Jacobson, will be assisting with
the search with over 7 years of executive search experience. Our team has conducted over 500
executive searches for administrative positions throughout the Midwest.
We will work closely with you to understand your needs and organization culture, so the
individuals recruited have the qualities and skills to be successful.
Included with this Letter of Interest are biographies, a select clients list, an estimated timeframe to
complete the project and estimated expenses. We are proud of our relationship with Minnesota
Cities and would very much enjoy reengaging with you again on this vital recruitment.
Thank you again for your consideration.
Very truly yours,
Dr. Richard Fursman Ed. D.
President
5775 Wayzata Blvd #700
St. Louis Park, MN 55416
For additional information about Huelife, please visit www.hue.life
Scandia City Administrator Search Page 3
Introduction
The City of Scandia is reviewing options in preparation for the
hiring of a City Administrator. It will be the responsibility of the
consultant to manage expectations, provide expert guidance, and
take careful note of the information provided through the individual
council members and the organization as a whole.
Founded by Jim Brimeyer in 1991, Brimeyer Fursman, LLC (now
Huelife) is headquartered in the Twin Cities of Minnesota. Current
company president, Dr. Richard Fursman has undertaken scores of
similar projects in Minnesota, Iowa, Wisconsin, Nebraska, Alaska
and South Dakota. During those searches they successfully
implemented recruitment strategies, demonstrating expertise in
candidate assessment and the development of a selection process
that addresses the needs of the organization and the entire
community.
Richard has completed over 150 management searches in the
Midwest. Partnering with other team-members, he has assisted
over 200 organizations in other Organization Development efforts.
Huelife is now the industry leader in the process of “Onboarding” or
preparing the Organization and new Administrator for transition, to
ensure the best possible start. We take great care of our client’s
needs and concerns not only as the process unfolds, but also
through the new City Administrator’s entry and transition.
The firm is currently engaged in Phase 2 of 3 in searching for a new
City Administrator with the City of Lester Prairie, MN and just
completed final interviews for a City Administrator with the City of
Victoria, MN.
Some of the more recent executive level searches include the cities
of Ada, Little Canada, Gaylord, Bayport, Otsego, Bloomington,
Sandstone, Eagan, St. Louis Park, Stillwater, Victoria, Vadnais
Heights, Apple Valley, Woodbury, Detroit Lakes, St. Cloud,
Minnetonka, Hopkins, Worthington Minnesota; Okoboji, Maquoketa,
Clinton, Nevada, Waverly, Ottumwa, Sioux City, and Centerville,
Iowa; New Richmond and Kimberly, Wisconsin; and, Petersburg,
Alaska.
Statement of
Understanding
Firm Experience
Brief history
Founded 1991
Current City
Executive Search
Engagements
Similar Searches
2011-2018
Scandia City Administrator Search Page 4
Approach and Services Overview
Our approach to executive search promotes maximum input from
the Mayor and Council, staff, and citizens in the search process. We
help guide the process, but you are the final authority in the
selection of candidates. We maintain continual contact with the
client throughout the search and keep the candidates informed as
the search progresses. In addition to our milestone meetings with
the Mayor and City Council, we will provide periodic updates to
keep you informed of our progress. Huelife is committed to
accurately portraying all candidates to the City. Likewise, we strive
to accurately represent the position to candidates to prevent
unrealistic expectations.
Phase I
Organization
Assessment and
Develop Position
Profile
Meet individually with the Mayor and Council,
Department Heads, and key staff. Meet with
selected representatives from the community
and/or conduct public forums. Develop and
present Position Profile.
Phase II
Recruitment of
Best Candidates
• Place announcements
• Direct recruiting program
• Collect and review resumes
• Interview semi-finalists/Screen and evaluate
• Prepare and present progress report
• Assist elected board with the selection of top
5 candidates for interviews
• Personality/Management Profile
Phase III
Interview
Preparations and
Event
• Coordinate candidates’ interviews
• Prepare schedule, questions, review sheets
• Monitor interviews and facilitate candidate
review session
• Develop compensation package
• Assist with negotiations
• Reference checks - credential verification –
credit report – criminal and civil records
checks
Optional Services
Phase IV
Onboarding
• Onboarding: Socialization process to assist
new and existing leadership with the
transition to a new City Administrator.
Follow-up • 6 months following the Administrator’s start,
we assist in conducting a review.
Search Approach
Scope of Services
Summary (Executive
Search)
Scandia City Administrator Search Page 5
Detailed Plan of Action Steps and Services Provided by Huelife
Each search process begins with a careful assessment of the
current state of the organization. This evaluation is used when the
position profile is established to ensure applicants are screened
according to the needs and established norms of the organization.
You will be asked how much if any, change in direction is hoped for
with the new City Administrator. Candidates are screened for fit and
capacity according to your requirements discovered during the
process.
Assessment areas typically include organizational procedures,
structure, systems and policies, culture, staff capacity, leadership
and management philosophy, and previous experiences. Four
methods may be used to gather information for assessment:
1. Interviews
2. Focus Groups
3. Questionnaires
4. Review of artifacts
Engaging as many stakeholders as possible in this first step of the
process will provide an impetus for change needed and prepare the
organization for the transition in leadership.
Members of our team have extensive training through the Institute
of Cultural Affairs on facilitating community discussions. A critical
success factor of the search is identifying community priorities and
the environment in which the Manager must function. We
encourage meetings with citizens to further assess the climate of the
community with the use of forums and individual interviews.
Phase I
Organization Assessment
Employee
& Citizen Engagement
Scandia City Administrator Search Page 6
A successful search has a thorough definition and agreement by the
Mayor and City Council on each aspect of the position. During this
initial phase, our consultants will meet collectively and individually
with the Mayor and City Council members, Department Directors
and Managers, and key staff to learn more about your goals and
objectives. Critical factors to be determined include position
responsibility and authority; reporting relationships; educational
and experience requirements; personal and leadership qualities;
and management style. We will carefully review your expectations
and provide industry tested feedback. We will discuss pay
expectations, the available talent pool, organization fit, and others
that come up during the profile formation.
An organizational review and City Administrator search should be a
coordinated process whose elements happen together. The
information from the organizational review/assessment is essential
for the successful recruitment of the new City Administrator. The
same analysis becomes the foundation for a plan of action for the
new City Administrator once they start.
“Mini” Culture Audit: Our highly credentialed and experienced
Organization Development professionals understand that when a
CEO or Manager leaves, there is often heightened anxiety and work
interruptions as people adjust. The areas impacting behavior are
communication & expectations, environment, time, and group
relations (power issues). The mini culture audit is used to help
determine how to best recruit candidates for fit to create a positive
work environment.
We will pay considerable attention to establishing organizational
goals and priorities for the position. The identification of priorities
serves a two-fold purpose: it assists the hiring authority in
developing a consensus on what is important for the organization
and it alerts potential candidates to the important issues of the
organization.
After drafting the Profile, we will meet with the Mayor and City
Council as a group to discuss the critical specifications of the
position. A great deal of emphasis placed on the agreement of this
analysis. Without this information, it is difficult to determine how
potential candidates will affect the City’s plans and organizational
team. The final Position Profile, after approval by the Mayor and
City Council, becomes the document against which we evaluate
prospective candidates.
Establishing and
Evaluating Expectations
Organizational Review
Coordinated with Manager
Search
“Mini” Culture Audit
Position Profile –
Recruiting Platform
Scandia City Administrator Search Page 7
The Position Profile serves as the primary recruitment tool as a
means of identifying the scope of the position and highlighting the
unique characteristics and qualities of the community. Once the
Profile is approved, we will prepare and conduct a comprehensive
program to contact candidates and determine sources of
candidates.
In addition to placing announcements in the appropriate
professional and trade journals, we will announce the position on
appropriate web sites and the Profile will be featured on the Huelife
web site with a link to the City of Scandia official web site. We will
utilize our local, regional, and national contacts to identify potential
candidates. We will identify comparable organizations where key
individuals will be contacted.
Often, we are able to identify candidates from similar assignments
who may be appropriate for the position. Sometimes the most
qualified candidates are often not in the job market and do not
respond to traditional advertising: therefore, we will directly
recruit specific individuals with established patterns of talent,
stability, and success through direct visits, calls, and mailings.
Huelife will take responsibility for accepting and collecting
applications and acknowledgments. We will maintain transparency
and provide continual updates to the city and candidates as each
step in the process proceeds. We take great care to treat all
candidates with the greatest respect on behalf of the firm and
Scandia.
Following the application deadline, we will screen each applicant's
experience and background against the Position Profile. After
evaluating and comparing each application, we will compile a list of
candidates for further consideration. We will conduct one-on-one
interviews with the most promising individuals. Our staff will make
every effort to conduct face-to-face interviews with these
candidates. Our in-depth evaluation and appraisal techniques
will cover issues such as work experience, education, professional
development and achievement, career objectives, accomplishments,
suitability, and specific interest in the position. We will pay close
attention to the management style that most closely reflects the
needs of the organization.
PHASE II
Develop and
Implement an
Approved Recruitment
Plan
Place Announcements
Recruit Candidates
Recruitment Ads
ICMA: International City
Managers Association
Gov’t Jobs
Linked-IN
Huelife Web Page
League of Minnesota
Cities
Neighboring Leagues
Accept and
Acknowledge
Applications
Review Resumes and
Screen Candidates
Scandia City Administrator Search Page 8
We use a variety of techniques to “discover” the candidates who will
have the greatest chance of success. Research shows that past
performance is the greatest indicator of future success. We spend a
great deal of time reviewing the accomplishments and lessons
learned on mistakes with each candidate. Additionally, we profile
management styles and capabilities of each candidate through
testing and interviews.
Huelife is authorized to administer the
Insights Discovery Personality
Profile System. The results will cover
motivation and behavior patterns,
management strategies, identification and management of conflict
areas. The City will gain insights into the strengths, management
style, and key communication styles for each finalist candidate.
Once interviews are complete, we will select the most qualified
individuals to present to the Mayor and City Council. We will
prepare a Progress Report that will provide information on ten
candidates whose backgrounds most closely meet the
requirements of the position. This Progress Report will provide
specific information on:
• Educational and work history
• Accomplishments and growth potential
• Strengths and possible limitations
• Skills and performance history related to the position
• Personality and decision-making profile
We will deliver this report and personally review it with the Mayor
and City Council. Five or six candidates will be selected for further
consideration based on the review. We will propose a schedule for
interviewing the candidates and discuss the compensation
expectations of the Mayor and City Council once the finalists are
selected.
Assessment Tools
Cover letter & resume review
Short essays on topics related
to the position
Writing samples
Summary of accomplishments
Insights management profile
One-on-one interviews
360 Degree Reference Review
Full Credit Report
Credential Check
Criminal Check
Progress Report
TOP 10-12
Scandia City Administrator Search Page 9
360 Review: Prior to the interviews, we will conduct discreet
reference checks on the finalist candidates. We will talk with peers
and former associates of these candidates. We will speak with
individuals who are, or have been, in positions to directly evaluate
the candidates' job performance. We will verify the finalist
candidates' credentials through educational, criminal, and credit
checks.
• Resumes, cover letters, and reference reports will be provided
on each candidate prior to the interview.
• We will also provide the Mayor and City Council with a list of
suggested interview questions and evaluation forms.
• We will discuss the proposed procedures to be used in the
interview process.
• Our suggested interview schedule will allow the candidates to
get acquainted with the community and community leaders and
to visit with the Mayor and City Council and the staff in informal
settings.
• We culminate the process with individual and group interviews.
• If possible, all interviews will be scheduled within a period of
two days depending upon the desire of the Mayor and City
Council.
• A consultant will be present at each interview.
Before the interview process begins, we will review all protocols
and discuss the motivational forces guiding your interpretation of
candidates. This is especially strong at the unconscious level with
biases in the interview process, including:
• Leniency/ Strictness Bias
• Halo Effect
• Horns Effect
• Similarity Effect
• Appraiser Biases
• Primacy Effect
• Contrast Effect
After the interviews, we will meet with the Mayor and City Council
to review the candidates using an ORID (Objective, Reflective,
Interpretive, and Decisional) evaluation tool to assist in
determining the top candidate. The consultant will assist in this
process to the extent requested by the Mayor and City Council. We
take responsibility for notifying all unsuccessful candidates each time
the candidate pool is narrowed down.
PHASE III Coordinate
and Conduct Final
Interviews
Reference and
Credential Checks
Final Interview and
Selection Process
Council/Panel
Interview Preparation
Selection
Scandia City Administrator Search Page 10
Huelife, will take great care that the City of Scandia secures
acceptance from the most desired individual. We will participate in
the final negotiations. If any concerns arise in the final hour, by
working as a third-party intermediary we can resolve important
details of the offer which may have significant bearing on its final
acceptance or rejection. We will negotiate the terms and conditions
of employment and prepare a Letter of Agreement on behalf of the
City of Scandia with the selected candidate.
If requested by the City, Huelife, will act as a spokesperson with the
media to maintain the integrity of the selection process and to
protect the confidentiality and privacy of the candidates who are
not hired.
• Family issues and dual career households are factors that
influence an individual's decision to change jobs. We address
circumstances arising from a job change including spouse
careers, real estate issues, family concerns, and relocation
details.
• After the candidate is employed, we will follow up with both
the City of Scandia and the candidate to insure a smooth
transition and satisfactory completion of the assignment. This
follow-up contact is intended to identify potential issues early
so that adjustments can be made, if necessary.
Onboarding is a process focused on the integration of new senior-
level managers into an organization. The goal is to prepare
Managers to succeed in their jobs as quickly as possible. Huelife will
meet with the directors and key staff, Mayor and City Council and
the new City Administrator to discuss and plan for the adjustments
that naturally occur during periods of transition. This is
particularly helpful to staff as they learn to work with their new
supervisor. Items covered include effective communication,
setting expectations, clarification of roles and responsibilities, a
review of the culture and other norms.
If requested by the Mayor and City Council, we will assist in
conducting a performance evaluation of the selected City
Administrator between six and twelve months of employment. We
will develop a Work Program that will contain objectives for the
City Administrator to accomplish in the ensuing six to twelve
months.
Additional Support
Services
Phase IV
Onboarding – Preparing
for change
FOLLOW UP
Performance Review
Negotiating
Compensation Package
Scandia City Administrator Search Page 11
Principles Assigned to Your Search
Dr. Richard Fursman, President: Richard joined Brimeyer
Fursman in 2007 and has conducted 100+ searches over that time
period. Richard has 25 years of senior management experience in
local government, most recently as the City Manager of
Maplewood, Minnesota. Richard earned his Doctorate in
Organization Development as well as his Bachelor of Arts in
Economics from the University of St. Thomas and his Master of
Arts degree in Urban and Regional Affairs from Mankato State
University.
Richard is an Adjunct Faculty at the University of St. Thomas. He
was awarded the title of Credentialed Manager by the
International City/County Management Association. Richard is a
past board member of the Minnesota City/County Management
Association, a member of Rotary International, and past President
of the Minnesota Metropolitan Manager’s Association. Richard has
conducted numerous strategic planning retreats and consults with
municipalities and non-profits on reorganization and change
management in the USA and Abroad.
Richard will be the lead
consultant on the project
and will be involved in all
aspects of the search.
Scandia City Administrator Search Page 12
Huelife offers an 18-month guarantee on the effectiveness of the
City Administrator. Should the Mayor and City Council determine it
necessary to terminate the City Administrator due to failure to
adequately perform the duties as specified in the Profile and as
represented by the process.
Huelife will not recruit candidates we have placed with your
organization.
Should there be substantial changes in the political situation at the
City of Scandia and a decision is made to terminate the City
Administrator for reasons other than failure to perform the duties
as specified in the Position Profile, this guarantee is subject to
negotiations between the Mayor and City Council and Huelife. The
Guarantee is contingent on the Mayor and City Council successfully
completing all phases and optional services of the process.
Huelife will work with the Council on the timing of the search. We
will work closely with you to work through scheduling difficulties.
The following serves as an example that will be altered to fit
everyone’s schedules.
Highlighted activities require full Council participation
Authorization to proceed March 2019
Survey sent to council and staff March 11
Profile Data Collection (with interviews of Council,
Community, Staff)
March 18
Approve Position Profile March 25
Start Recruitment March 26
Deadline for Applications May 3
Screen and Review Candidates May 4-April 18
Progress Report/Select Finalists May 23
Reference and Credential Checks May 24-June 3
Interviews June 7-8
Start of New Manager July 2019
Onboarding Session with New Manager and Council At start
Guarantee
Sample Time Table
The sample time table is to
provide a conceptual
framework. Huelife will work
with the City to develop the
schedule.
Scandia City Administrator Search Page 13
Fee Quotation Executive search process overview and fees
Search Fee
$17,000
Phase I Develop Position Profile
• Meet individually with the Mayor and City Council, Department Heads, and key staff
• Meet with selected representatives from the community and/or conduct public
forum
• Develop and present Profile
$5,500
Phase II Recruit and Screen Candidates
• Place Announcements
• Direct Recruiting, Send Profiles
• Review Resumes
• Screen and evaluate candidates
• Prepare and present Progress Report (progress report will be delivered in person
and contain profiles of 10-12 candidates who demonstrate the best fit. Here the
council selects the top 5 for interviews.
$6,000
Phase III Interviews
• Schedule and coordinate candidates' interviews with the City
• Develop Interview questions
• Participate in interviews
• Develop compensation package
• Participate in negotiations
• Personal Management Style Profile Assessment
$5,500
Expenses: Typical expenses include copies and supplies, position advertising (League
Web Sites, ICMA, Minnesota City Managers Association, Linked-IN – Mileage and
Management Profiles.
This does not cover costs associated with bringing in candidates from outside the area in
the event the City would interview someone from out of State.
Not to
Exceed
$3,500
Scandia City Administrator Search Page 14
Optional Services
Background Checks
Phase IIIa. Background Checks (This is done before the interview)
• Reference checks
• Credential verification
• Credit Report
• Criminal Background Report
$675 per Candidate
POST HIRE OPTIONS
Phase IV: Additional services after the Manager is hired
Onboarding: If the council desires, we will facilitate onboarding of the new
Manager to help clarify roles, expectations and reveal important practices of the
operation. This is done with the council and staff and is planned during the first
week or two the Manager is on the job.
$950
+ mileage and
copies
Phase V: Manager Review: This is completed approximately 6 months after
start of employment
$950
+ mileage and
copies
Payment Policy: Our payment policy is one-third of the total fee due upon signing this agreement;
one-third after presentation of the Progress Report; and the balance due 10 days after the search
has successfully been completed, whether the agreement is oral or written. In the event the City
Council terminates this agreement during the search, we will retain the progress payments to that
point.
Richard Fursman, President Date
Huelife
Mayor Christine Maefsky Date
City of Scandia, Minnesota
Scandia City Administrator Search Page 15
Related References
City of Stillwater, MN (Population 18,500)
Filled December 2014
Position Filled: City Administrator (Hired Tom McCarty)
Applicants received – 53
Contact: Mayor Ted Kozlowski
Phone: 651-300-4993
tkozlowski@ci.stillwater.mn.us
City of Bloomington, MN (Population: 87,000)
Community Development Director
Position Filled 2018. (Hired Eric Johnson)
31 Applicants
Contact: Jammie Verbrugge City Manager
Phone (952) 563-8700
citymanager@bloomingtonmn.gov
City of Rosemount, MN – Population ~25,000)
Position Filled: City Administrator (Hired Logan Maratin)
Dates of search: 2016
Applications received – 40
Contact: Mayor Bill Droste
Phone: (651) 280-5630
Scandia City Administrator Search Page 16
Sampling of EXECUTIVE SEARCH
HISTORY 6/2012-2019
YEAR CLIENT/ORGNAIZATION POSITION STATE POPULATION
2019 City of Minnetonka Building Official MN 53,000
2018 City of Bloomington Community Development Dir MN 87,000
2018 City of Bloomington Golf Course Manager MN 87,000
2018 City of Grimes City Manager IA 15,000
2018 City of Ada City Administrator MN 1,700
2018 City of Bloomington Parks and Rec Director MN 87,000
2018 City of Little Canada City Administrator MN 10,400
2018 City of Victoria Community Development Dir MN 8,000
2017 City of Gaylord City Administrator MN 2,300
2017 City of Spencer City Manager IA 11,500
2017 City of Otsego City Administrator MN 15,000
2017 City of Sandstone City Administrator MN 2,700
2017 City of Chaska Park and Recreation Dir MN 25,000
2017 City of Bayport City Administrator MN 3,500
2016 City of Clinton City Manager IA 27,000
2016 Three Rivers Park District Special Counsel MN Millions
2016 City of Rosemount City Administrator MN 25,000
2016 City of Minnetonka HR Director MN 51,000
2016 City of Bloomington City Attorney MN 87,000
2015 City of Ottumwa City Administrator IA 25,000
2015 City of Minnetonka Building Official MN 51,000
2015 City of Apple Valley Public Works Director MN 50,000
2015 City of Woodbury Building Official MN 68,000
2015 City of Worthington City Administrator MN 13,000
2014 City of Stillwater City Administrator MN 18,500
2014 City of Victoria City Manger MN 8,000
2014 City of Victoria Community Dev. Director MN 8,000
2014 City of Independence City Manager IA 6,000
2014 City of Waukee Chief of Police IA 16,000
2013 City of Arlington City Administrator MN 2,233
2013 City of Centerville City Administrator IA 5,500
2013 City of Charles City City Administrator IA 7,700
2013 Borough of Petersburg Chief of Police AK 3,273
2013 City of St. Louis Park Fire Chief MN 45,000
2013 Lincoln Pipestone Rural
Water
CEO MN 4,250
2013 Wabasha County County Administrator MN 21,482
2012 City of Apple Valley Chief of Police MN 50,000
2012 City of Eagan City Administrator MN 64,200
2012 City of Eagan Finance Director MN 64,200
2012 City of Eagan Director of Public Works MN 64,200
Scandia City Administrator Search Page 17
CITY ADMINISTRATOR
Little Canada, Minnesota
The City of Little Canada seeks
to hire a proactive, resourceful,
visionary leader to serve as its
next City Administrator. The
City is seeking a leader who can
assume the roles of coach, men-
tor, and director. They will be
considered a face of the com-
munity and therefor will be able
to communicate clearly, profes-
sionally, effectively, and pre-
cisely using tact and diplomacy.
Successful candidates will have
a reputation for honesty, fair-
ness, being forthright, and hu-
mility.
About the City of Little Canada
Little Canada is conveniently located near the St. Paul and Minneapolis Downtowns on I35E and
I694. Little Canada has maintained the best of what a small -town feel means while being in the
heart of the Metro area. A variety of great parks, trails, schools, new and established neighbor-
hoods provide residents with a high quality of life.
The City has been under the capable guidance and leadership of Administrator Joel Hanson for
nearly 30 years. The stable environment with a focus on keeping the City well-maintained has re-
sulted in strong financials and no major issues. Little Canada is known as a close community where
residents and business owners care and work together to make the City a better place. There is a
strong sense of community pride, where people are proud to say they are from Little Canada.
Organization Culture
There is a long tradition of performing as a team at the City. Many of the staff are cross -trained, with
some staff members having earned their way to department head positions. The lean staffing provides
opportunities for staff to work outside of traditional job boundaries and on a variety of projects they
otherwise would not. There is a sense of friendship and mutual respect among the staff and council
where people say they have a genuine good friend to turn to at work. The staff size makes for busy
schedules, however the fun and teamwork involved keeps everyone energized. The entire organization
prides itself on ‘doing what is right for the community,’ going the extra mile and solving issues with win -
win in mind.
City Elected Officials
The current City Council is made up of three
highly experienced members and two that are
completing their first term. The Mayor and
Council are professional and collegial with each
other, acting in the best interests of the City.
They communicate concerns and ask questions
directly with staff on a regular basis, maintain-
ing relaxed, close-knit relationships.
The Mayor and Council along with staff have
developed and nurtured relationships with resi-
dents and business. They have a philosophy of
doing what is best for the City without grand-
standing or partisanship. While valuing the
City’s stability , the council welcomes new ide-
as and looks forward to fresh perspectives.
Little Canada Snap Shot
• Founded by Benjamin Gervais in 1844
• Became a City in 1974
• Total Area: 4.48 square Miles
• Main Highways: I-35E, I-694, MN HWY 36
• Population: ~10,400
• General Fund Budget $3.8M
• Employees: 19
• Miles of Streets: 35
• City Parks: 10
Few Changes on the Horizon
Little Canada is fully developed and stable, however redevelopment is ongoing, and oppor-
tunities should be evaluated continuously. As the population of the community continues to
turn over, there will be a need to get the next generation of residents involved. This wel-
coming community is evolving and becoming more diverse as new residents move to Little
Canada
Priorities for the first 6-12 months
• Immediately become familiar with the budget to offer guidance during the final adoption
phase
• Get to know and understand the organization and community
• Become familiar with staff strengths and areas for development, reviewing roles and re-
sponsibilities
• Completion of the Rice Street/694 bridge project (this could provide some momentum to
advance the City’s newest TIF district in the Rice Street and Little Canada Road area)
Continue fiscal responsibility, maintaining the City’s high bond rating
• Continue work on housing improvement and rehabilitation (city loans to
improve housing)
• Develop a communications plan with the staff and council
City Administrator Position
The City Administrator is the chief operating officer
and responsible for the day to day operations of the
city. The position reports directly to the City Council
and carries out the direction of the Council. The posi-
tion has six (6) direct reports and oversees all City
departments: Administration, Building & Fire Inspec-
tions, Finance, Parks & Recreation/Community Ser-
vices, Planning & Zoning, and Public Works. The City
Administrator also coordinates police services with
the Ramsey County Sheriff's Office and fire services
with the Little Canada Fire Department. The City Ad-
ministrator works collaboratively with all department
directors and functions to ensure effective administra-
tion of City services.
The primary position responsibilities and areas of im-
pact are:
• Direct, plan, and implement policies, objectives,
and activities of the City to ensure effective and
efficient operations, high productivity and an
overall positive image of the City
• Analyze City operations and evaluate perfor-
mance of the organization and staff in meeting
objectives; determine areas of potential cost re-
duction, program improvement, or policy change;
determine the needs of the City and recommend
priorities
• Confer with the Mayor and members of the City
Council as needed to discuss issues and resolve
problems
• Meet with citizens and citizen groups to exchange
information
• Coordinate activities, projects, and programs that
are proposed from members of the staff
• Develop and coordinate the City’s financial and
budget activities in order to fund operations, max-
imize investments, and increase efficiency
• Develop appropriate organization structure to
meet community needs
• Foster and demonstrate teamwork, collaboration,
and open & transparent communications in all
City Services within the organization and through-
out the community
• Work in partnership with neighboring communi-
ties and other local governments to provide the
best services in a coordinated manner
• Make recommendations to the City Council re-
garding the hiring and dismissal of employees
• Be engaged in the community, provide commu-
nity outreach, and serve as an “ambassador” of
the community
Position Qualifications
Qualified candidates shall possess a Bachelor’s
degree in public administration (Master ’s pre-
ferred) or a closely related field and at least two
years of increasingly responsible management
experience in an executive position such as de-
partment head, assistant manager, city manager
or administrator.
Areas of Strong Emphasis Include:
• Experience in budget preparation and
presentation
• Budget policy and structure tied to strategic
planning
• Experience building strong relationships with
the Mayor and Council
• Working knowledge with Public financing
techniques (TIF, bonds, grants, etc.)
• Experience with economic development.
• Management functions such as performance
evaluation, staff development, and team
building
• History of strategic planning and implemen-
tation
• Experience with comprehensive planning.
• Experience with downtown development/
redevelopment
• History of working well with neighboring
communities and other units of government
• Involvement in professional and community
organizations
• Experience with Infrastructure repair/
replacement
Professional Leadership
Characteristics
The desired new City Administrator will be a servant
leader, with a deep sense of humility, high integrity, and
commitment. He or she will be expected to continue
the strong tradition of a team approach to problem solv-
ing and maintain the focus of a service driven organiza-
tion.
The City is seeking a leader who can assume the roles
of coach, mentor, and director. The new Administrator
will be a creative and resourceful problem solver. They
will be considered a face of the community and therefor
will be able to communicate clearly, professionally, ef-
fectively, and precisely using tact and diplomacy both
verbally and in writing. Successful candidates will have
reputation for honesty, fairness, being forthright, and
have a willingness to learn. The successful Administra-
tor will become part of the fabric of the community.
Characteristics include:
• Be a strong person that can deal with conflict
• Be outgoing with excellent communications skills to
deal with staff, residents, developers, contractors,
and government officials
• Be a creative problem solver
• Be a skilled negotiator through understanding the
position of the other and finding a way to resolve to
the satisfaction of both parties
• Be able to direct staff and juggle multiple tasks at a
single time
• Be able to mentor/train staff where needed while
encouraging them to venture into new things and
push forward
• Be able to negotiate with land owners and Develop-
ers to provide for a quality redevelopment
• Be well versed in all aspects of City finances, in-
cluding strategies, budgets, TIF Districts and devel-
opment/redevelopment initiatives
• Be able to share with the council recommendations
while being comfortable with the council not always
agreeing
• Able to give their honest opinion when asked - not
just say what they think people want to hear
• Have a collaborative nature but still able to make a
tough decision
POSTION ANNOUNCEMENT
The City of Little Canada (Population 10,400) Salary Range:
$107,000-$133,300 seeks to hire a proactive, resourceful,
visionary leader to serve as its next City Administrator. The
City is seeking a leader who can assume the roles of
coach, mentor, and director. They will be considered a face
of the community and therefor will have excellent commu-
nications skills and a reputation for honesty, fairness, being
forthright, and humility.
Little Canada is conveniently located near the St. Paul and
Minneapolis Downtowns on I35E and I694. Little Canada
has maintained the best of what a small-town feel means
while being in the heart of the Metro area. A variety of great
parks, trails, schools, new and established neighborhoods
provide residents with a high quality of life.
Qualified candidates shall possess a Bachelor’s degree in
public administration (Master’s preferred) or a closely relat-
ed field and at least two years of increasingly responsible
management experience in an executive position such as
department head, assistant manager, city manager or ad-
ministrator.
Position profile is available at www.hue.life Email resume,
cover letter and 5 references to LittleCanada@hue.life by
07/12/18. Final interviews July 27/28. Please direct ques-
tions to Richard Fursman at Richard.fursman@hue.life or
(651) 338-2533. For additional information about Little Can-
ada, please visit:
www.littlecanadamn.org
City Administrator
Salary Range: $107,000-$133,300
Applications due by: July 12
Present confidential semi-finalist packet to council:
July 25
Finalist Interviews: July 27/28
New Administrator Starts: September
Out of Town Candidates: The City will reimburse usual and
customary travel related expenses for out of town candi-
dates coming to Little Canada for interviews. Candidates
will also be provided lodging if needed/desired.
PM Magazine
ICMA Publications / PM Magazine / July 2014
Onboarding a New Hire
Doing it right from the get-go
by Richard Fursman
Onboarding: The practice of socializing new managers or executives as they enter a new
organization.
The first days and weeks of a manager’s entry into a community are the best of times and
the worst of times. For most, it is a honeymoon among strangers; a combination of high
expectations and invisible agendas. With a median tenure of city managers and
administrators of at least five years, per my research, a new standard for transitioning new
managers, high-ranking employees, and their organizations is needed.
Newly hired managers and department heads can begin in unfamiliar surroundings and
require a considerable amount of time to gain the institutional knowledge needed to do
their job effectively. The transition period from when the new employee enters to the point
he or she is effective can create a significant lag in productivity.
Using the private sector as a comparison, studies of newly hired executives show they take
an average of slightly more than six months to reach the point where their contribution to
the company begins to surpass the costs of bringing them on.1
From 2007 through 2014, I have provided assistance in more than 100 hires and entries of
managers, administrators, police chiefs, and fire chiefs as they started in new communities. I
interviewed in-depth five managers during the first 10 months at their new job to better
understand their personal journey.
More than 500 employees and local elected officials were interviewed before, during, and
after the hiring processes of the managers and chiefs. A number of findings and
recommendations have been summarized here to help new leaders and their hiring
authorities reduce the productivity gap, generate stronger performances from the new hire
as well as the organization, and reduce turnover.
In recalling the first 300 days in a new community, the managers in this study revealed a
journey into themselves and into organizations unknown to them. The new managers were
greeted, challenged, and burdened by others and themselves with great anticipation and
expectations upon their arrival.
Moments of excitement and a deluge of new faces, information, and tests combined in an
atmosphere that was unsettled and unsettling. During that period, surrounded by staffs who
were not behaving naturally, the new managers experienced a bit of a shock described as a
“mind-spinning,” “nerve-wracking,” and “disorienting” feeling.
AN ONBOARDING GUIDE
Whenever a change occurs at the manager or a department director position, the
organization needs to conduct a thorough onboarding process. Onboarding is a relatively
new term used to describe the practice of socializing new senior-level managers or
executives as they enter a new organization or, in this case, community.
A process and question guide for every new hire is outlined here from the perspective of the
new manager, the existing staff, and the council.
THE NEW MANAGER
What to do prior to arrival:
Take some time for yourself to charge your batteries. It will likely be a while before
you get a break.
Learn as much as possible about the community and organization (this should also be
done before the interview for the job).
Develop and practice a personal introduction that lets people know who you are.
Prepare yourself mentally for a lot of attention and imagine to yourself the impression
you want people to have of you. The first impression will be the strongest you ever
make. It is difficult to recover from a botched first impression.
What to do in the first week and beyond:
Have an onboarding session with elected officials and another with department
directors and key staff.
Meet everyone who works for the organization.
Go where they work. Do not have them come to your office.
Be prepared to hear people out.
Do not promise what you cannot deliver, it will only hurt you in the long run.
Be prepared for inquiries on such past issues as staff asking for the raise that
was promised.
Know how you want to respond to those inquiries.
For larger organizations, it will take much more time and will likely involve
meeting groups of people rather than individually.
Identify and communicate your management style and the way you process decision
making (done after onboarding).
Do you have an “open door” policy and what does that mean?
Will you be making any changes right away?
How should people approach you and how should you be addressed? (Are you
formal or informal?)
Identify early goals for yourself publicly and follow through on them. This will
help establish your credibility by making promises and then keeping them.
Again, be cautious not to make promises you cannot keep as this can be
disastrous.
Do some ride-a-longs where and when appropriate.
Work with elected officials to have a set of goals and check in regularly.
Have a communication strategy for getting the plan to stakeholders before you
implement. Communicate, communicate, verify, and communicate some more.
Plan on putting in a lot of extra hours for at least six months. Others will see that you
are putting in the effort to get the knowledge you will need to be effective.
Encourage staff members to provide you input and feedback on your performance
(based on established expectations).
Be patient with your new staff. It will take them time to get comfortable with you.
Look for early wins. Having some early successes will help establish your confidence
and help others see you as a contributing member of the team.
Do not try to change too much right away. Get to know the organization and gain the
trust of the elected officials and staff before making a lot of process and program
changes. Those changes will come in time. However . . .
Deal with critical issues right away. Process changes should take time, but if a critical
issue that needs immediate attention comes up, deal with it. Seek advice and
communicate with the elected officials, management staff, attorney, ICMA resources,
and your trusted colleagues.
WORKING WITH ELECTED OFFICIALS
In the surveys I have conducted with elected officials to help with the onboarding of a new manager, there has never been
100 percent agreement on the directions that should be given to the new manager. In other words, the manager is at risk
of being given conflicting messages right from the start.
Our research found that the most important element for the success of new managers was
their relationship with the mayor and council. The basis for a good relationship was a clear
understanding of expectations, goals, and culture.
In the surveys I have conducted with elected officials to help with the onboarding of a new
manager, there has never been 100 percent agreement on the directions that should be
given to the new manager. In other words, the manager is at risk of being given conflicting
messages right from the start.
An onboarding session with the entire elected body can clarify the issues and actions the
new manager should take and how. A confidential survey is a good idea before the session
to ensure all voices are heard and ideas are expressed.
These represent some of the common questions that should be addressed at the start of
employment. There also are a number of community-specific questions that should be
addressed:
What is expected of the manager when there is a split vote on a significant issue? The
importance of having the council discuss the answer together is to establish that the
manager should not be pulled in different directions or be criticized for following a directive
of the majority.
Few of the councils I have worked with began with a unified voice on what the manager
should do with a split decision involving a significant issue. Elected members have
suggested the manager drag his or her feet, bring the item back, wait for consensus, or
move ahead with the directive.
A new manager faced with this type of confusion is subject to criticism for doing his or her
job as directed.
What is the responsibility of elected officials moving forward if they are on the losing side of an
issue? As the new manager starts, it is an excellent time for elected officials to consider how
their conduct sends messages to the staff and public. Losing a vote on a new park doesn’t
mean the member needs to vote no on the bid for the new playground equipment.
This discussion can lead to the opportunity of the manager being able to engage members
with differing points of view and to encourage constructive discussion while moving forward
on items.
What is each member’s expectation on frequency and type of communication? Some
councilmembers like text messages, others phone calls, others e-mail. Most elected officials
have different definitions of what an urgent matter is and who should be included in that
communication.
Is it okay to give some elected officials more face time and attention than others? This happens
all the time, depending on the availability of the elected officials. Those with difficult work
and family schedules can have difficulty making the regular meetings and are rarely in the
manager’s office.
Others with flexible hours or who are retired can drop in at any time and stay for long
periods. There are times when some councilmembers sense they are being short-changed
and that others have more influence as they spend more time with the manager.
The onboarding session can help reveal the impact that the inconsistency of face time has
on the new manager and other members. The discussion should also include a way for a
manager to politely direct the elected member who likes to frequent city hall to give staff
(manager included) uninterrupted time to finish work.
Are employees allowed to speak directly with councilmembers about work with or without the
manager’s knowledge? Do councilmembers go directly to staff when they have a question or
want something done? Our research found that this varies significantly from community to
community. Managers who attempt to establish fundamentally healthy rules on
communication without an understanding from the elected body and staff up front, found
themselves at odds with the culture. This misstep leads to a loss of credibility and ability to
lead.
How soon can the manager make changes? How involved do elected officials want to be?
Data indicates that changes are often sought when a new manager comes in; however, the
change process and timing are seldom discussed up front. Some elected officials indicate it
is the manager’s job, while others express an interest in knowing all the details of change,
including how and why. A clarifying discussion and understanding of expectations will help
with the timing of change and implementation.
How free should the manager be to recommend replacing people if they are not doing what
they expected to do? At times, new managers are greeted upon their arrival with a problem
employee or two. The council needs to have an understanding of the process and the time
the new manager needs to take to address any personnel issues he or she inherits. There are
also cases where the manager does address the poor performance of an individual, only to
be publically chastised by a councilmember for various reasons.
How should the manager handle him- or herself during the meeting if it appears a decision by
the council will be made that will have a negative impact on the community? Elected officials
need to let the new manager know when and how their individual interjections at public
meetings should be handled. Should the new manager sit silent on an issue or offer
amendments, suggest caution, or voice outright objection?
Who should give the manager direction and when? There is often confusion as to who should
be giving the new manager direction. Managers know they act on directives given by the
majority of the council at public meetings; however, managers are also routinely given
additional directives by individual elected officials.
Many of them want that special relationship with the manager, not realizing that their
“suggestions” sound a lot like directives. This behavior needs to be discussed and defined
up front so the new manager can maneuver quickly through those moments with clear
authority to place items on the agenda or say no to directives with the backing of the
council.
What are the top three to five priorities elected officials want the manager to work on during
the first 6 to 12 months, and what will success look like? The new manager who can get clear
direction on objectives from elected officials has the best chance for immediate success.
Without this, the new manager is either guessing and taking chances, or waiting for clarity
to come sometime in the future. This wastes time and can give the impression that the new
manager is weak and ineffective.
How will the council “ordain” the new manager as its trusted partner? Councilmembers need
to make it clear in no uncertain terms that they are 100 percent behind and in partnership
with the new manager. Research revealed that those who go around the manager to other
staff for information, or check up on the new manager with staff, undermine the new
manager’s authority and make his or her new job much more difficult.
This is especially true when change is needed and there is resistance. Staff may sense they
can control the manager by going to “their” councilmember. During the onboarding
meeting, the council must be made aware that it can only hold the manager accountable if
all members give the manager the authority to manage.
ONBOARDING WITH STAFF
Information with the council onboarding session should be shared openly with staff. The data shared will
provide clarity to staff on the manager’s support from the council and its position on managing the
community.
New managers need to be aware of the general discomfort employees feel when a new
boss arrives. In every onboarding survey this author has conducted, questioned employees
responded with fear that the new boss would micromanage them or handle change poorly.
Onboarding with staff can eliminate a great deal of the experiential research needed by the
new manager as he or she learns the new culture, needs, and expectations of new reports.
Information with the council onboarding session should be shared openly with staff. The
data shared will provide clarity to staff on the manager’s support from the council and its
position on managing the community. Here are some of the questions that managers
should discuss at the onboarding session with staff:
What are the immediate changes you would like to see at city hall? It is important not to
promise things during the discussion, but it is helpful to have perspective on what
constitutes key needs. The answers here will help the new manager to assess where tension
exists and to test the urgency and needed pace for changes.
New managers who are successful at implementing the changes communicate often and
clearly the need for the change, the process that will be taken including timelines, and the
outcomes anticipated.
What type of relationship do you expect to have with the new manager? Staff members, like
the elected officials, bring a variety of personalities and expectations on relationships. Some
anticipate a strictly professional relationship, others want to be friends, and others are
flexible either way. Here the manager can express his or her comfort level while being
mindful of the culture and the style of the previous manager.
What should you do if you disagree with me? This is an opportunity to establish
communication protocols when it comes to debate. Some managers encourage open
disagreement to fully vet new ideas, while others want some public restraint and subtlety.
The important lesson learned by new managers here is, without this discussion, staff doesn’t
know.
The self-determined and confident will speak up and the reflective-minded members may
stay silent. If the new manager wants feedback, he or she needs to give staff permission as
well as a process for doing so. Then, it is important to thank people for their input and
perspective.
What are the organization’s espoused and lived values? It is nice to know what the
organization’s culture is. Maybe it is family friendly and the staff is used to being let go early
to attend a soccer game or school play. Maybe the organization talks about the “team” but
doesn’t live it.
The onboarding session provides the manager with the opportunity to learn what works,
where the pain is, and what the values are and how those translate to the management
philosophy and expectations.
If you are not doing what is expected of you, you expect me to ______? This finish-the-
sentence question places the expectation bar back on the staff. It introduces a shared sense
of responsibility moving forward. The manager can take the discussion as an opportunity to
express standards for performance, goals, reviews, and employee development.
Staff may also want to consider additional questions during the onboarding process,
including:
What are you most hopeful for with a new manager?
What are your biggest concerns about having a new manager?
What are some descriptions you would use to describe the team you would like to
have?
If you are directed by a councilmember to do work, what will you do or have you
done in response?
Taking the time to develop a well-thought-out game plan for onboarding will help ensure
that new managers start off on the right foot, as they endeavor to work with elected officials
and staff in leading their community organizations to accomplish key objectives.
ENDNOTE
1 Wells, S.J. (2005, March). “Diving in.” HR Magazine, 54–57.
Richard Fursman, Ed.D., is president, Brimeyer Fursman Organization Development,
Maplewood, Minnesota (richardfursman@gmail.com; www.Brimgroup.com).
COMMENTS & RATINGS
Community Rating:
5.0 of 5 stars (average of 4 reviews)Show breakdown
Mary Van Milligen saidJul 2 2014 Richard - Thank you for this great article. I look forward to referring to this
article when I take on my first executive position!
Robert Joseph said Jul 5 2014 I agree with Mary. This is a comprehensive and well-written article that accounts for
much of what will set the tone for council, manager and staff expectations and behavior. This article can be helpful to new a nd
seasoned managers alike and parts of it may be used to onboard newly elected councilors and newly hired department heads.
Working together with purity of intent does not guarantee, but is a very good first step towards creating a real community.