9.a2 Amendment to Rink Advertising PolicyPage 1 of 1
City of Scandia
14727 209 th St. N. PO Box 128, Scandia, Minnesota 55073
Phone (651) 433 -2274 Fax (651) 433 -5112 http://www.ci.scandia.mn.us
DATE: October 16, 2020
FROM: Ken Cammilleri, City Administrator
TO: Honorable Mayor and City Council Members
RE: Proposed Amendment to Skating Rink Advertizing Policy
At the last Parks and Recreation Committee (PRC) meeting, held on Monday October 5th,
the Committee recommended that the City update its Advertising Policy for the boards
located within the Leonard Wojtowicz Skating Park.
Vendor participants at yearly Vinterfest events are charged a $500 participation fee. The
Committee has recommended that this fee offset the yearly advertising fee for an individual
advertisement that is placed on the boards. The result of this change would waive the yearly
lease fee for one year for one sign for each year a participation fee is collected.
Please let myself or PRC Chair Terry Gorham know if you have any questions.
Guidelines for Wojtowicz Skate Park Advertising Signage
Size and Location
• Signs should be no bigger than 35” x 8’ (for uniformity).
• There is room for 28 advertisers, with room for 20 on the west side, 5 on the south, and 3 on the north.
Advertising would not be placed on the east side and would not be placed on the doors. The advertising will
start on the west side of the rink in the center going outward and continue onto the north and south sides if the
west fills up.
• Signs stay in-place year-round if the advertiser pays the fees.
• If the advertiser would like to change the sign for any reason, such as fading or change in graphic, it can be done
at their expense.
Vendors
• There are 2 preferred vendors:
o Gators signs use Styrene sheets that are screwed to the boards with short wood screws between a sheet
of plexiglass above the kick plate.
o R&R Specialties mounts the ad sticker on the plexiglass. Installers fasten it to the boards between the
kick plate and the board cap. There are different means of fastening used by different rink owners.
Advertisers
• Preferred advertisers are merchants, but any regular business may advertise.
• Ads will be approved by the City Administrator.
• The advertiser would contact the City where they would be directed to the website with all the information that
they would need and the application and diagram of available spots at the rink. Once they have filled out the
application, submitted the ad concept, and made payment, the City Administrator would approve the ad.
• A diagram of the hockey rink to show availability and location of business signs would be maintained at the City.
Cost
• Advertisers will be charged $200 per year, or $500 for a 3-year period, and any costs to create the sign.
• City staff will contact the advertisers to renew their advertising space at the rate of $200 per year, or $500 for a
three-year period, or the signs would be removed.
• All funds will go back to support the Wojtowicz skate park.
Marketing
• Information is available on the City website and newsletter.
• Additional advertising includes The Country Messenger or Forest Lake Times.
Future Considerations
• Advertising on the Zamboni.
• Parks and Recreation Committee members can do initial reach-out to local advertisers and current advertisers at
the lighted ball field.
City Council Approval 5.15.2018