6. Explore MN Conference - Big Tourism Questions to ConsiderNext Step Questions:
I was inspired by the Explore MN webinar. From a couple of the presentations, a few questions
came to mind. I was only able to listen in on a few of them. I’d recommend clicking and
watching them. I highly recommend watching what you can.
MY QUESTIONS TO YOU:
Who is Scandia? What is important to Scandia?
Who are we trying to reach?
What elements to they share? (assuming this group is varied.)
Why should they care?
What is the story we are telling?
Visitors to Scandia want/need ___________. And only Scandia can offer this.
• Nate Huff
Destination Optimization: Creating Consumer Confidence to Drive
Recovery
• Laura Cederberg
Cutting Through the Noise: Building and Activating an Engaging Social
Strategy
Ann Handley
Content + Storytelling in a Reimagined World: How to Create Trust +
Affinity in Tourism
I didn’t get to the following ones:
John Edman
Explore Minnesota Presentation
Brian Matson
Owned-Data Strategies to Futureproof Your Marketing Efforts
Kelly McDonald
Diversity in America: What You Need to Know for Business NOW
Anirban Basu
Anirban Basu and the Chamber of Data